Shambhala Barcelona

_ Scope I: Definición estratégica del ADN de marca a partir de la propuesta de la valor de la compañía. Definición de conceptos estratégicos fundamentales para la marca: Esencia de Marca, Posicionamiento,  Personalidad, Valores, Storytelling, Mensaje, Target, Mensaje y Tono de Comunicación.

_ Scope II: Diseño de la estrategia de contenidos para own media.

Client: Shambhala Barcelona
Place: Barcelona/España
Services: Brand Me Up / Content Marketing
Year: 2016
Link: www.shambhalabarcelona.com

onda-sunamers

Shambhala is inspiring people to get active by bringing stylish and functional activewear yoga-inspired clothes as well as enhancing body exercises as a way to inner-self discovery.

shambhala-sunamers
shambhala-sunamers

What we did

onda-sunamers

Strategy

Brand Narrative
Brand Values
Slide Deck

onda-sunamers

Workshop

Purpose
Brand Values
Brand Team

onda-sunamers

Content

Content Marketing Roadmap
Content Categorization
Message

  • "We found the chance to work with sunamers on our brand fundamentals and strategic road mapping for more than a month. Thank's to Mariana market knowledge, creativity and teamwork-based methodology, this project has helped us to form our brand identity. We are very thankful for the amazing work and enjoyable business attitude"

    Mehmet Atamanlar Co-Founder at Shambhala Barcelona
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